VREID’S NEW VIDEO FOR “THE REAP” IS KILLER

In our review of Vreid’s new album Welcome Farewell, Andy Synn compared the listening experience to sex. He said some other things, too, but that’s the part I remember. I remember the music, too. Welcome Farewell is dynamite, and destined to be on year-end lists of all right-thinking metalheads.

I think my favorite song on the album is “The Reap”. It’s massively infectious, with wonderful guitar melodies wrapped around a swinging rhythm, but still black at its core. It’s pretty much guaranteed to be on a certain year-end list I’ll be making 10 or 11 months from now. I’m so happy that the band chose this song for their first official video from Welcome Farewell.

I’m also really fuckin’ happy with the video, especially because it includes animation by Kim Holm, a Norwegian cartoonist who (among other things) created the separate pieces of artwork for each song on  Sólstafir’s 2011 album Svartir Sandar (I collected all of those creations in this post). I’d also like to applaud the video’s director Einar Loftesnes for making something that visually captures the spirit of the music so well.

Check out the video next; the album is due for release by Indie Recordings on March 5.