Once upon a time, long long ago, there was “heavy metal”. Then thrash, doom, death metal, black metal, and all the ways in which hardcore began to hybridize with metal. Over time, the genres continued to divide, subdivide, intertwine, and absorb DNA from a universe of non-metal music. Metal has been segmented and categorized with a multitude of ever-expanding genre- and sub-genre labels, so many that we may soon deplete the storehouse of hyphens and slashes. But hey, there’s always room for one more, isn’t there?

How about “WAKE THE FUCK UP!” metal? You probably get the idea. Not so much a stylistic descriptor as a description of impact — the kind of explosive, blood-rushing musical cyclone that will kick your adrenaline into overdrive even when you think your brain couldn’t be more foggy or your ass dragging any more miserably.

What’s making us think about this is the electrifying video we’re now presenting for a heart-pounding song by the Oslo-based band ARV. Its name is “Fury“, and that is absolutely truth in advertising. Continue reading »