(In Vain‘s is out next week, and Andy Synn decided it deserved an advance review)
Scores, huh? What are they good for?
Absolutely nothing… well, most of the time anyway.
Let’s face it, when so many sites/zines are giving out nothing but 8s and 9s out of 10 (and don’t get me started on the ones who seem to think that adding a decimal point somehow makes them look better) the whole idea of assigning an arbitrary rating to things has been rendered even more meaningless than it already was.
I get it though, writers don’t want to lose access to promos and interviews, and a flashy score and an equally splashy feature quote (more often than not using the word “masterpiece” so as to even further dilute its meaning/value) is a great way to get yourself featured in PR emails and social media posts.
But is any of it actually good for the fans, let alone the bands themselves? Wouldn’t it be better to actually focus on providing some useful insight and analysis and, yes, even some actual criticism, so that the readers (and prospective listeners) actually take something away from what you’ve written beyond just the rating at the end?
Well, let’s find out, shall we?